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About Your Business

Brand Exploration Questionnaire

What is your company's name and what does it do?
Who is your target audience?
What is your company's core values?
What is the story behind your current brand?
What are the key characteristics of your brand?
What specific objectives do you have for your website (e.g. increase sales, generate leads, build brand awareness, etc.)?
Any ADDitional information you would like to add?
Are there any specific features or functionalities that you need on your website (e.g. e-commerce capabilities, contact forms, blog, etc.)?
How do you see your website fitting into your overall brand strategy? (e.g. Building Brand Awareness, Establishing Credibility, Differentiating From Competitors, etc.)?
Can you provide examples of brands or companies that have a similar personality or style to your brand?
Can you provide examples of any visuals, design elements, or messaging that you like or dislike from other websites or brands?
How would you like your target audience to feel when they interact with your brand (e.g. happy, inspired, empowered, etc.)?

Website Goals

Where does your target audience get information about your industry or product?
How would you describe the personality of your brand (e.g. fun, serious, quirky, sophisticated, etc.)?

Brand Personality

Target Audience

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Brand Exploration Questionnaire

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I will review your answers and follow up soon with your brand's moodboard.