Branding Basics

My Branding Basics session includes a range of tools and resources to help you establish a strong and cohesive brand identity. Here's what you can expect:

Brand Exploration Questionnaire: To start the branding process, I will send you a brand exploration questionnaire. This will help me understand your business, your target audience, your brand personality, and your goals. The information you provide will be used to guide the branding process and ensure that your brand identity accurately reflects your business and resonates with your audience.

Mood Board: A mood board is a visual representation of your brand identity. I will create a mood board that reflects your brand personality, voice, and style based on your Brand Exploration Questionnaire. This will serve as a reference point for your brand identity and ensure that your marketing materials have a consistent look and feel.

Primary Logo: Your primary logo is the cornerstone of your brand identity. I will create a unique and professional logo that embodies the essence of your brand and sets you apart from your competitors.

Two Additional Logo Variations: In addition to your primary logo, I will create two additional logo variations that can be used across your marketing materials, such as business cards or social media profiles. This will help maintain a consistent and cohesive brand identity across all your touchpoints.

Typography Palette: I will carefully select a set of fonts that align with your brand's voice and style. This will ensure that your marketing materials have a cohesive and consistent look and feel.

Color Palette & Hex Codes: Colors can evoke specific emotions and convey different meanings. I will help you select a color palette that aligns with your brand's values and resonates with your target audience. I will also provide the hex codes, so you can easily replicate the colors across all your marketing materials.

Graphics: Depending on your brand's needs, I will create custom graphics such as icons, illustrations, or patterns that align with your brand identity and add visual interest to your marketing materials.

My Branding Basics session is perfect for those who already have a website but need to establish a strong and cohesive brand identity. With my comprehensive set of tools and resources, you can find your brand's voice and style, and create a unique identity that resonates with your target audience.